Amazon.com has some elegant and much-emulated software algorithms to suggest items we might be interested in purchasing. Suggestions are based on our own ordering histories, and also on related items other customers purchased after buying some item in our order history.
Thus, if you once ordered the Nash Ensemble’s recording of Schubert’s Trout Quintet (theme song for the BBC Britcom Waiting For God), the software might be smart enough to suggest a new release of the complete Schubert symphonies, while being smart enough not to set up associations with unrelated symphonies like Dvorak’s New World.
Hence, if you’re interested in a Field Guide to Birds: Arizona and New Mexico, why not branch out into bird calls, or, better yet, buy this new phone and place that bird call yourself?
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