Sales types even have a name for it: “create a sense of urgency.” Don’t walk the prospect; close the sale. This means that when the prospective customer hears or sees your pitch, they need to made to realize that time is limited … this is the deal of the century; they NEED this offering, and they must act promptly!
The sales, advertising and marketing people are clever at this. You might think some people, paying big bucks to go to sales seminars to learn these rhetoric tricks, would have a sense of moral scruple about trying to convince you their product or service is the only game in town.
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