This week, I’ve followed a couple of threads on ubiquitous internet advertising and why we block ads. Some of us find all ads inherently intrusive, but most of us just reserve the right to decide when ads become obnoxious or outright offensive.
The dilemma is that our free content providers depend on this ad revenue to pay their writers and their bills. “Not our problem,” some say. I disagree; I think it’s a problem that belongs to all of us, and I think we CAN do something constructive about it. From my posted comment to “Destructoid,” a gamer site with an interesting editorial:
I got here via a Slashdot link. Don’t use game sites but I wish you the best solving this dilemma. If a user posts abusive and offensive comments in this window, you’d be entirely justified in editing or deleting it. In fact, you might have an obligation to do so to protect the editorial integrity of your site.
So why do we have a different standard for offensive web ads? It’s time for content providers to push back against advertisers and exercise some plain old content control. You don’t see dating services, nose pickers and and “pictures of horny men” in the National Geo. Does anyone else remember when advertising was actually informative and – gasp – interesting?
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